When comparing prices for custom football kits, you will often notice significant differences between suppliers.
Between major brands, traditional teamwear suppliers and sublimation specialists (such as SWAZ, Kitlocker, Owayo and other online providers), prices can vary quite a lot.
š So why are some custom football kits cheaper than others?
In this article, we explain the key factors that influence pricing ā and how some suppliers are able to offer more competitive rates.
1. Production model: stock vs on-demand
Some suppliers rely on hybrid models or large stock volumes. This involves:
- warehouse and storage costs
- unsold stock risks
- more complex logistics
š These costs are usually passed on to the customer.
With sublimation, kits are produced on demand, with no stock.
š The result: fewer fixed costs and more competitive pricing.
2. Internal structure: complex vs streamlined
Larger suppliers often operate with heavier structures:
- multiple intermediaries
- layered processes
- higher administrative costs
š All of this impacts the final price.
A more streamlined and specialised structure allows costs to be reduced while maintaining quality.
3. Design: automated tools vs dedicated team
Design is a key part of creating custom football kits.
Some suppliers rely on online configurators or outsource design work, which can:
- limit creativity
- slow down the process
- increase indirect costs
At Hercules Merchandise, we have our own in-house design team specialised in sublimation. Part of our team operates internationally, allowing us to work quickly and efficiently.
š The result: faster turnaround, better design quality and a more optimised process.
4. Production location: a direct impact on price
Where your kits are produced has a direct impact on cost.
Some suppliers manufacture in Germany, the UK or other higher-cost environments, which is reflected in their pricing.
We produce in Europe (Portugal), allowing us to maintain high quality while keeping costs under control.
š A better balance between quality and price.
5. Specialisation: sublimation as a core focus
Not all suppliers specialise in sublimation.
For some, it is just one option among many, which often leads to:
- less efficient processes
- higher production costs
- less flexibility
At Hercules Merchandise, sublimation is at the core of what we do. For over 10 years, we have helped hundreds of clubs create custom kits.
š Our entire process is designed to be efficient, flexible and cost-effective.
6. Overall efficiency: the real reason behind price differences
Ultimately, the price of custom football kits depends on the overall efficiency of the supplier:
- internal organisation
- design workflow
- production process
- logistics
š A well-optimised structure reduces costs at every step.
š This is why some suppliers can offer significantly lower prices than others.
Conclusion: how to get cheaper custom football kits
Getting a better price is not just about comparing quotes. It is about understanding how suppliers operate.
A specialised supplier with no stock, an integrated design team and an optimised production process will usually offer better value.
š That is exactly the approach we take at Hercules Merchandise.
š Explore our custom football kits and get a free design for your club.
š You can also read our comparison guide: custom football kits vs teamwear suppliers
FAQ
Why are some custom football kits cheaper than others?
Pricing depends on production model, internal structure, design process and manufacturing location. More efficient suppliers can offer lower prices.
Are suppliers like Owayo or Spized more expensive?
Some suppliers operate with higher production costs or more complex structures, which can lead to higher prices. It is important to compare how they operate, not just the price.
How can I get cheaper custom football kits?
Choose a specialised supplier with an efficient production process, no stock constraints and an integrated design team.
Author
Article written by Gilles
Founder of Hercules Merchandise, specialising in custom sports merchandise for clubs and organisations.
