We Are Innovision is a family-owned, full-service event production agency that creates accessible live experiences for brands, communities, charities, sporting organisations and cultural organisations. For Hercules Merchandise, that made the brief interesting from the start. These were not standard corporate giveaways. They were products for live, public-facing projects where the merchandise had to feel part of the experience.
Across two projects, We Are Innovision worked with Hercules on scarves and beanies for creator-led sports activity. The first project was connected to a Creator Collective initiative around the Winter Olympics in Milan. The second was a custom football scarf order linked to FC Kit Lab, Community Challenge and the Sidemen Charity Match.
The products were simple, but the setting was not. Scarves and beanies had to work for creators, guests, community activity and football-related events. They had to be wearable, visible and easy to use in the kind of content-led environments where a product may be photographed, filmed, gifted or held up in a crowd.
We Are Innovision and accessible live experiences
We Are Innovision has worked for almost three decades across live events, installations, experiential campaigns and brand activations. Its work covers a wide mix of clients and settings, from cities and communities to charities, sporting organisations and cultural organisations.
That background helps explain why the merchandise brief was more considered than a normal branded product order. We Are Innovision works in environments where people, access, visibility and participation matter. A scarf or beanie is not the whole event, of course, but it still has to sit comfortably inside that world.
Jack was our main creative contact across the projects. The focus from the customer side was practical and visual: make the products feel right, keep the artwork sharp, and make sure the scarves worked for the specific event moments they were being used for.
The Milan Creator Collective project
The first project involved scarves and beanies for a Creator Collective project connected to the Winter Olympics in Milan. The wider public context around the Milan Cortina Winter Games is useful here. NBCUniversal’s Milan Cortina Creator Collective brought together more than 25 creators across YouTube, Meta and TikTok, giving them access to tell stories around the Games from Milan, Cortina, Livigno and other locations in northern Italy.
That kind of creator programme changes how event merchandise is used. Products are not only handed out in a room. They may appear in short-form video, behind-the-scenes content, travel clips, group photos or informal gifting moments. A scarf or beanie has to look right quickly, without needing much explanation.
For the Milan project, scarves and beanies were a natural fit. The Winter Olympics context gave the products a clear seasonal reason to exist. A scarf carried the stronger visual identity, while a beanie added warmth and everyday wearability. Together, they made sense for a winter sports environment and a creator-facing project.
The timeline was very short. We produced the scarves with one of our factories in Turkey, which helped us keep the project moving quickly. Hercules works with different production facilities depending on the product, schedule and specification. That flexibility is useful for event work, where timelines can be tight and the product still needs to arrive looking right.
After the products arrived, Jack wrote:
“We got the scarves and hats and they are beautiful. Thank you so so much for all your effort getting these over to us in such a short time frame.”
For an event merchandise project, that is the part that counts. The scarves and beanies arrived in time, fitted the winter sports setting and gave We Are Innovision a product set that worked for the Creator Collective environment.
FC Kit Lab, Community Challenge and the Sidemen Charity Match
The second project moved into football. We Are Innovision ordered custom HD football scarves for activity connected to FC Kit Lab, Community Challenge and the Sidemen Charity Match.
The Sidemen Charity Match is one of the clearest examples of creator football becoming a major live event. The 2025 edition took place at Wembley Stadium, with Sidemen FC playing YouTube Allstars in aid of Bright Side and BBC Children in Need. Bright Side later reported that the event brought together 36 major creators, 90,000 fans at a sold-out Wembley Stadium and millions watching around the world, raising more than £4.7 million for charity.
That is a very different setting from a traditional club match, but the scarf still fits immediately. The format already belongs to football. It can be worn, held, gifted, photographed or used as part of a wider event identity. Around creator football, that familiarity is useful because the audience understands the product straight away.
FC Kit Lab also sat naturally in that world. Public creator videos around the Sidemen FC Kit Lab show a YouTube Creator Collective-style football event where creators designed custom football-inspired kit ahead of the charity match.
For We Are Innovision, the scarf order gave these different event moments one clear physical format. It was not a complicated merchandise range. It was a focused product that made sense in a football environment and worked across several connected activations.
Why scarves and beanies worked for these projects
The two projects were different, but the product logic was similar. We Are Innovision needed merchandise that could carry a campaign identity without feeling awkward or over-produced.
For the Milan project, beanies and scarves fitted the winter setting. The products were wearable and practical, but still visible enough for a creator-led environment. For the Sidemen-related project, custom football scarves were the stronger choice because the whole context was built around football, creators and live audience participation.
Scarves are particularly useful for this kind of work because they are simple to understand and strong on camera. They can carry bold artwork, event names, team colours or campaign graphics without needing to behave like a normal T-shirt or hoodie. They also feel closer to supporter culture than most promotional products.
Beanies do a quieter job. They are less graphic, but often easier to keep using after the event. In a winter sports context, that practical value matters. A good beanie does not need to announce itself too loudly. It just has to feel wearable and connected to the project.
Both projects also suited We Are Innovision’s way of working. The customer operates across live experience, accessibility, community and sport. The merchandise had to support those environments without becoming the main story. Scarves and beanies did that well because they are physical, useful and easy for people to understand.
A focused piece of creator-event merchandise
The best part of these two projects was their clarity. The Milan Creator Collective project needed scarves and beanies on a short timeline for a winter sports setting. The Sidemen-related project needed custom football scarves for creator-football and community activity connected to one of the most visible charity football events in the UK.
For We Are Innovision, the products helped turn different event moments into something people could wear, hold and share. For Hercules Merchandise, the work was a good example of how scarves and beanies can be used by agencies as event merchandise, not just by clubs as supporter products.
Custom football scarves remain one of the most practical choices for football events, creator matches, community activations and charity games. Beanies bring a different kind of value for winter campaigns and outdoor events. Used well, both products can support the customer’s story without adding unnecessary noise.
If you are planning scarves or beanies for a creator project, football event or live campaign, you can contact Hercules Merchandise here: contact
Article written by Gilles
Founder of Hercules Merchandise, specialising in custom sports merchandise for clubs and organisations.
